In the last 10 years social has developed at an alarming rate. To think 20 years a go, dial up connections were being rolled out, who would have thought 20 years later we would be sharing all our personal information on a website called Facebook.
Since there is 1.44 billion of us on Facebook I'm not surprised the film and TV industry has started to use it to its advantage. The use of transmedia encourages the audiences of a show to use social networks to follow up on a story within a film or TV series. This benefits not only the audience who get to find out more about their favorite characters but it also allows the shows creator promote their show even more, by encouraging the fan to "Like" their Facebook page.
This scheme works out very well as everyone benefits from it! and no one loses out!
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